Auto Responder Software

Auto responder software can have many benefits, but there are five main features you will definitely need to get the most from an autoreponder.

Auto responder software varies widely in both price and the features offered.

Prices can range anywhere from $97 to $697 US and the features offered can range from the basic to extremely advanced.

When choosing a software, don't be enticed by all the features it may have, especially if you don't need them. Why pay for features that you will never use!
  
The main advanced features you will most certainly need in any auto responder software are :-

1. Custom Fields that give you more control:
Allows you to personalize your autoresponder emails. For example: By adding the subscribers name to the subject line of the email you increase the chances your email will be opened and read. Custom fields also allow you to insert ads or links in your emails. You can also use custom fields to add a signature file to each email that could include your URL, a slogan, a message or anything else you decide.

2. Subscribe and unsubscribe through emails as well as online forms:
A feature that means a visitor can subscribe or request information just by sending a blank email to an autoresponder email address you set up. This feature is in addition to the normal sign-up form response.

3. Broadcast emails:
Send an email to all your mailing list or selected parts of it using different types of filtering according to the information held on each subscriber.

4. Automatically keep your mailing list up to date:
An advanced feature of some auto responder software that automatically deletes subscriber details if emails sent to them are not delivered or bounced. Typically filters can be set up to delete subscribers if different criteria are met. For example if 3 emails are bounced in a month, or if two consecutive emails are undelivered. This feature can protect you from complaints from your ISP about high levels of bounced mails or from SPAM complaints since such email addresses are automatically removed by the automatic responder software.

5. Tracking Links:
Some auto responder software also allows you to set up tracking links in messages that will allow you to record when, how often and by whom a link is clicked on. This means if you publish a link in an email to your online newsletter you can determine if, when and by whom it’s being read.

One advantage to investing in your own auto responder software is that it will save you money every month compared to paying a monthly service fee for an autoresponder.

Most auto responder software will offer the basics as well as some advanced features, but you may want to check before you buy as to whether you have to pay for lifetime support and upgrades.

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