Affiliate Tracking Software

Is Affiliate Tracking Software for tracking your affiliates or for your affiliates to track you ?

If you're operating an affiliate program you must have some form of affiliate tracking software running on your site to track affiliate referral click through's and commissions.

If you're an affiliate you need tracking software to track what referral click thro's you make so that you can improve the sales copy. Unless of course you are using the standard copy you were given with the product.

An affiliate who signs up to sell a product is given an affiliate ID and a tracking code to insert in all referral links. The code usually looks something like "productsite.com/referrer.php?affil_ID=204".

For the affiliate given such a tracking code to use, there can be one big problem and that's the reluctance of visitors to click on links that display themselves like this in a browser.

Savvy surfers know links like this are going to an affiliate. Either they are reluctant to click on them or they will copy and paste the link into their browser and remove the referrer.php?affil_ID=204 part.

Either way the affiliate will be losing out on sales commission.

If you are selling other peoples products on your website, then you could well be suffering from affiliate commission theft without even knowing it. You should Cloak Your Links to reduce commission theft and help to reduce visitor click resistance.

If you also want to track visitors clicking through your links the answer is to have affiliate tracking software that not only tracks the referrals being made but also changes or cloaks the appearance of the links that the visitors can see.

Affiliate Tracking Software will track all your affiliate links and click throughs. It will also reduce your visitor click resistance with links that don't look like affiliate links. Some affiliate tracking software will also track what route buyers take through your site before they buy.

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